Gimmick Photo 1.jpg


Welcome to my blog. I am an American living in England documenting my adventures in travel, career, and more. Enjoy!

How Cruelty Free Brands Have Changed My Life

How Cruelty Free Brands Have Changed My Life

Think back to all of the New Year’s resolutions that you’ve made in your life. Can you remember one that you actually stuck to permanently? Me neither.

This year, however, I pledged to only support cruelty free brands with every skincare and makeup purchase that I make (and I buy a lot of toiletries). Considering that guinea pigs are my favorite animal, this was long overdue. And now I’ve taken it one step further – I’m choosing cruelty-free brands for soap, toothpaste and cleaning products, and the change feels oh so good.

Not only have I been able to actually stick to this religiously, but I’ve actually had fun doing it. I’m discovering amazing cruelty-free brands, I feel a relief on my conscience, and I’m actually finding that these products are better. Turns out, companies who care about animals tend to care a bit more about the consumer, too.


So, here’s a general guide of the cruelty-free brands I’ve been buying:


General toiletries (toothpaste, contact solution, deodorant, baby wipes) – Boots or Superdrug own brand

Makeup NYX, ELF, Colourpop, The Body Shop

Face products (cleanser, creams, serums) – Liz Earle (expensive, but I’m obsessed), The Body Shop, Boots No 7, The Ordinary

Body lotion and shower gel The Body Shop, Original Source

Fragrance – Lush, The Body Shop 

Cleaning and household productsAldi, Ecover


This change has had an impact on my life that I didn’t expect. I am much more mindful about my purchases and who I support with my money, and I’ve been more conscious in other areas of my life, such as buying reusable cotton pads and learning more about the do’s and don’ts of recycling in my area.

Overall, I’ve found this lifestyle change much easier than I expected. I’ve had to give up a couple of my favorite brands, such as Mac and Essie, but it’s so worth it. It’s easy to turn a blind eye on animal testing (and believe me, I know it’s a complex area and there are lots of ins and outs to being completely cruelty free), but when you confront it head on, you realise how rewarding it is to make the switch.

I have a strong feeling that I’ll never look back.

How I Discovered the Joy of Reading

How I Discovered the Joy of Reading

My Best Natural Beauty Tips

My Best Natural Beauty Tips